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The Secret Powers of Serums

If you have a consistent skincare routine, you've likely incorporated a serum into it. Well done if you have. If you haven't, this post will help you understand why serums are the MVP's of your skincare regime!


What is Serum?

Serums are a “thin, liquid-based formulation that has a smooth, non-oily finish,” according San Diego dermatologist Melanie Palm.  Serums are made up of smaller molecules with concentrated active ingredients. Because of their strength and structure, serums get easily absorbed into the skin.

Serums are effectively used as the first layer for your skin. By coating the skin, they allow your moisturizer to be more easily absorbed, and the moisturizer locks in the active ingredients of the serum! Serum is the second step in your basic skincare routine (cleanse, serum, moisturize). Look for the serum that suits your skin.

How is serum used? 

 Serum is used by adding just 1-2 drops to your face. You do NOT want to over use serum - less is more. Evenly spread the serum across your face using two fingers, and let the air dry out your face before you put on your moisturizer.


What serum should I use?

With different active ingredients, Dear by Renee has a variety of serums that are suitable for dry, acne prone skin, and also those that need brightening and anti-aging.


Serum for dry skin: Hydra Lipid Serum


This replenishing serum deeply hydrates skin, improves glow, and provides plumper skin. Phospholipids are critical in maintaining skin’s moisture level and firmness of the skin. The bioidentical Glycolipids replace the your skin’s natural lipids that have already diminished while aging or in drier, colder climates. 

The specially formulated serum restores skin’s ceramides and sphingolipids, replenishes skin’s lipid barrier, decrease the appearance of fine lines, increases skin smoothness, and immediately gives your skin a baby soft look and feel. This serum is widely recommended by skin care doctors (dermatologists) and plastic surgeons.

Featured Ingredients:

Glycolipids: lipids are abundant at the surface of young, healthy skin and are part of the skin’s natural moisture barrier. These bioidentical lipids help to replace the natural lipids that deplete with aging and in drier, colder climates.

    Phospholipids: these lipid materials make up 40% of the skin’s moisture barrier. A natural part of the cell membrane at the skin’s surface, they are critical in helping the skin to maintain its moisture-binding and protective-barrier functions and they play a key role in maintaining the moisture level and firmness of the skin.


    Serum for acne prone skin: Clarifying Serum


    A purifying treatment serum which contains exfoliating Lactic Acid, clarifying Salicylic Acid, balancing Azelaic Acid and skin fortifying Vitamin B3. Sebum regulating Sulfur and Tomato Fruit Extracts aid in the establishment of normal skin, address pore congestion and eruptive outbreaks. Astringent organic denatured lemon alcohol creates an anti-septic environmental which quickly neutralizes topical oil for a more balanced appearance. 

    Featured Ingredients:

    Azelaic Acid: A pharmaceutical anti-acne agent that provides antibacterial and comedolytic effects. It is effective against a number of skin conditions, from mild to moderate acne. It helps to stop the growth of skin bacteria that causes acne and keep the skin pores clean. Azelaic acid is also a reversible inhibitor of tyrosinase, delivering whitening effects to the skin.

    Tomato Extract H.GL.-M.S: Is rich in vitamins and minerals. It is purifying to the skin, Tomato Extract helps balance the pH of the skin and regulate sebum. Tomato contains Lycopene, a powerful anti-oxidant that helps prevent collagen deterioration. This anti-oxidant also works to scavenge free radicals.

    Niacinamide: Vitamin B3 is a very stable vitamin which offers a wide range of well-documented benefits for the skin. It has been used to clarify pigment, and is particularly beneficial for blemished, dry or sensitive skin or as an anti-wrinkle treatment.

    BioSulphur: Offers three benefits to breakout prone skin: antibacterial, anti-inflammatory and sebum regulating.

    Salicylic Acid: A ‘keratolytic’ as it breaks down and exfoliates dead skin cells. Salicylic acid is beneficial for the blocked pores (comedonal) type of acne because it penetrates the hair follicle and helps prevent pores from getting clogged. It is also beneficial for minor lightening of discoloration or hyperpigmentation that result from the acne.


    Serum for rosacea and brightening: 7-in-1 Rejuvenator



    This concentrated anti-aging serum with Lilac Stem Cells, Vitamin C, and Marine Extracts, dramatically improves fine lines and deeper lines. Vitamin C not only combats signs of visible skin aging, diminishes the appearance of nose to mouth creases, but also shields skin from environmental toxins and free radicals. Marine Algae Extract reduces the accelerated skin aging protein called Progerin.

    Our ultimate serum calms redness and rosacea. It amazingly soothes and hydrates skin. You will be amazed to see how skin redness is reduced immediately. This serum is widely recommended by skin care doctors (dermatologists) and plastic surgeons. Since keeping you satisfied is a priority, we offer you a 30 day money back guarantee which we are convinced you will not need to make use of.

    Featured Ingredients:

    Lilac Stem Cells: decreases inflammation, reduces breakouts, improves pore appearance, shields against free radicals, and evens out pigmentation through tyrosinase inhibition.

      Vitamin C (Tetrahexyldecyl Ascorbate): antioxidant that reverses and prevents sun damage. Brightens the skin and shields against both UVA and UVB rays.

      Marine Algae Extract: modulates genes to decrease skin’s level of Progerin – the protein that causes accelerated aging in the body.

        Undaria Algae Extract: reactivates 14 genes responsible for the production of collagen, elastin, and hyaluronic acid, the skin’s natural fillers and firming components that typically reduce over time.

        When combined, these advanced compounds come together to reduce wrinkles and leave skin with a more youthful, lifted appearance. At the same time, 7-in-1 Rejuvenator diminishes redness, and reduces breakouts. The result is smoother and softer skin that is more resilient to environmental challenges and stressors.


        Serum for anti-aging: Skin Renewal Serum


        This premium rejuvenating crème is formulated to boost the stimulation of keratinocyte proliferation nourishing the epidermis and improving the look of aging and wrinkled skin. The five natural source Epidermal Growth Factors provides many benefits such as anti-wrinkle, skin rejuvenation, and cell vitalization. A synergistic blend of Peptides targets in vitro the wrinkle-formation mechanism of expression wrinkles, resulting in a healthier, younger looking, brightener, and glowing skin.

        In clinical studies, our plant-derived stem cells in Skin Renewal Crème has demonstrated a deep firming activity while improving skin tone and elasticity and strongly inhibit collagenase by limiting collagen degradation and preventing skin damage and firmness loss. Acetyl Tetrapeptide-11 offers improvement of epidermal cohesion in vitro, through skin firmness and elasticity, as well as a refined texture for aging skin. 

        Featured Ingredients:

        Bio-placenta: Provides many benefits, including anti-wrinkle, skin rejuvenation, and cell vitalization.

        Acetyl Tetrapeptide-11: Offers improvement of epidermal cohesion in vitro, through skin firmness and elasticity, as well as a refined texture for aging skin.

          Pentapeptide-18: Targets in vitro the wrinkle-formation mechanism of expression wrinkles.

          CentellaAsiatica Stem Cells (Gotu Kola) : A rich substance with antioxidant activity higher than that of common natural antioxidant benchmarks. In clinical studies this extract has demonstrated a deep firming activity while improving skin tone and elasticity.

          Jasminoides Meristem Cell Culture (Gardenia Stem Cells): Gardenia Jasminoides Stems strongly inhibit collagenase by limiting collagen degradation and preventing skin damage and firmness loss.


          We have designed special serums for all skin types. Please visit www.DearbyRenee.com to find the right serum for you and experience the wonderful benefits of smooth, glowing and radiant skin!



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